Bruce Campbell made this movie one time called Evil Dead. Enough people watched it to warrant two more progressively ridiculous sequels, Evil Dead 2 and The Army of Darkness. The dude who directed them went on to direct the Spiderman film franchise. The dude named Bruce Campbell went on to play Bruce Campbell in the new film “My Name Is Bruce”.

Bruce’s character Ash from the Evil Dead series holds a special place in the hearts of nerds everywhere, special enough for Campbell to have continued to have some sort of a career in film. He has since appeared in movies like Bubba Ho-Tep, where he played Elvis, and the television program “Jack of All Trades”, where he played a 19th century American spy out to battle Napoleon. He’s also written books, including If Chins Could Kill and Make Love! The Bruce Campbell Way. All this being said, even if you’ve never seen a Bruce Campbell movie, you maybe have an idea of what he’s all about. The actor is a B-movie favorite for his roles in various cult classics, and his fame therein has culminated in a movie where he plays himself battling ancient Chinese warrior gods, premiering at the Lagoon this weekend.

I am not a proactive member of the elite press and have thus not seen this picture. However, I believe I know pretty much what the movie is about. You’ll probably like it best if you already like Campbell; in fact, I’ll bet that’ll be a prerequisite for even sitting through the whole thing. It doesn’t look terrible, and who knows? It could go any number of directions. I am a tenuous fan of these sorts of self-aware low-budget slapstick horror films, and I certainly have enjoyed much of Campbell’s work. Still, projects such as these sit as rather iffy with me as they tend to rely quite a bit on the actor’s recognition and invented persona than they do on quality scriptwriting or clever moviemaking. It appears to be a movie which will be slightly amusing and not really much more than that.

I have been wrong before, so keep in mind I haven’t actually seen this yet. Besides, you’ll probably want to go see this this weekend anyway, as Bruce Campbell himself will appear at all screenings of his new film to introduce the picture and answer questions afterwards. The man is a very funny and charming personality and his appearance at these screenings proves his devotion to fans. This is, after all, a movie strictly for the fans, and it is certainly gratifying to see the man giving something to his devoted following.

Join Campbell at the Lagoon Theater at any one of their screenings this weekend for a chance to meet the cleft man himself and take in his latest offering to the world of schlock cinema!

My Name Is Bruce premiere with introduction and Q&A from star Bruce Campbell
Lagoon Theater, 1320 Lagoon Ave
Showings at 7, 9 and midnight, Friday, Saturday and Sunday; Campbell will be at all screenings