Journalism Doesn’t Pay…Yet
When I walked through the doors of Northrop Auditorium more than a month and a half ago, I suddenly realized I was going to have to find a job during the worst economic quagmire since the Great Depression. I was no longer a student and I was severely underemployed. This isn’t a good situation for anyone, even Carlson students, but its quite the mindfuck for a Journalism and Studies in Cinema double major.
If you have been paying any attention, you may have noticed Minnesota’s paper of record, the Minneapolis Star Tribune, recently filed for bankruptcy protection. In a similar move the Tribune Company, which runs 12 newspapers and 23 television stations, went to court in early December with the same symptoms. That’s the parent company of the Chicago Tribune, the Los Angeles Times and the beloved Chicago Cubs, which may soon be for sale. Burdensome debt, massive labor costs and the printed page are slowly drowning the industry in a massive pool of red ink.
I don’t want to sound the alarms, but The New York Times just took $250 million from Mexican billionaire Carlos Slim Helu in response to the impending deadlines of more than $1.1 billion in debt. Mr. Slim, who runs a telecommunications empire in Mexico, now owns 17 percent of the most powerful newspaper on the planet. That is the same paper that insinuated that Mr. Slim was a telecommunications “robber- baron” within the past two years.
Any nitwit could figure out that it’s probably not the best time to graduate with a degree in journalism, but here I am in that very position applying to every possible internship that isn’t in Aimes, Iowa. Problem is, that’s where all the jobs are. Internship or International Falls? I’m going for the internship. Night after night I search Craigslist, Conde Nast, Media Bistro, Time Warner, Village Voice Media or journalismjobs.com looking for that one opening. That one job hasn’t appeared. Meanwhile nearly 16,000 journalists lost their jobs in 2008.
The Warning Signs
Over the two and half years that I studied journalism I had to gather small details on how to get jobs after I graduated, how to freelance, and a myriad array of other advice from professors. In other degree seeking programs, you get direction on how to make a good impression with your portfolio. A good chunk of majors even have classes for this very purpose. At the J-school you’re on your own in a landscape that is shifting at every moment.
Somewhere along the line I noticed that I was looking to websites run by The Journalism School at Columbia University and The University of Chicago for career advice. The School of Journalism and Mass Communications at the U is the most popular degree program in the College of Liberal Arts, yet it doesn’t have the same tools available at other prominent journalism schools. I can’t even access the universities job search utility, GoldPASS, because I’ve already graduated.
In yet another barrier to future professional journalists, the newspaper industry is undergoing a crisis of medium. The Internet is eating away at the old media’s advertising revenue. Today every major newspaper has a website and few college age students read the print version. Despite the fact that major newspapers are killing their actual newspaper we are, for the most part, still being taught as though nothing has changed.
What we often hear as journalism students is a barrage of negative statements. But journalism isn’t going anywhere and we need to be educated for that future. The problem is that we’re not sure what the future will look like.
“What worries people is that they have no idea what shape, or even what medium, will suit journalism in the immediate and long-term,” says G.R. Anderson, a contributor to MinnPost.com, radio personality and adjunct instructor at the U.
I took this view into consideration when I entered the Journalism School. Every journalism student is required to fill out a program plan outlining what courses you will take during your studies at the School of Journalism and Mass Communications. I still remember the reaction I got when I handed it over to Linda Lindholm, the J-School’s student services coordinator.
“Interesting, very interesting,” Lindholm said.
What was so interesting about taking a few photography classes, some magazine production and writing courses and a bit of multimedia on the side? Wasn’t this the direction the school was and is moving towards?
As a whole, students at the Journalism School are not pushed to be multidisciplinary. This is not to say that the Journalism School doesn’t have the capabilities. Murphy Hall provides some of the best hardware to pursue a career in the multimedia driven future of journalism. High-definition camcorders, digital cameras and Mac Pro’s are available to anyone in the J-School. The problem is that much of this technology is seen through the old-school model of print and broadcast journalism.
“I think all academic journalism institutions have been lagging a bit on the new media,” Anderson says, “I mean, everyone’s been “teaching” “new media” for 10-plus years, but generally institutions weren’t really serious about it until the last two or three years, when it became clear that the sand was shifting, and that bloggers and YouTube sometimes had a much bigger influence than your average daily newspaper.”
The Rebirthing Process
With the future of journalism in doubt, the industry as a whole needs to reevaluate how it thinks of itself and how it will move towards a future dominated by virtual print, sound slides and short documentaries. Craigslist has replaced the classifieds and the Internet will continue to spread advertising revenue thinner and thinner. New business models will have to prevail if the industry wants to make money in the digital age.
Newspapers and magazines have always relied on a mix of ad revenue and circulation. In the past, this correlation has meant that the media elite were able to print money like they printed papers. Double-digit returns became a routine in the industry. Even while filing for bankruptcy, the Star Tribune made a $31 million operating profit in 2008. If it weren’t for $661.1 million in liabilities, the paper would have a strong model even in current dire times.
The death of the newspaper is likely overblown. Will there be papers in the future? Probably. Magazines? That’s a definite yes. So what is needed now is twofold: a decoupling of news making and profit along with a long term plan to keep the industry running strong.
I’m not alone in my struggles to find a job in the field I love more than anything other than my girlfriend and cat. Thousands of journalists young and old are trying to find out how they’re going to make a living doing what they do well. For all of these people the future is unsettled. Just ask a guy who once thought he was going to be a rock star and ended up in the next best field he could think of.
“Is the market flooded with good journalists with nowhere to turn?” Anderson says, “Yes, but I think there will be a cycle here where new jobs will crop up. Why? I have no idea, I’m just guessing.”
(Full Disclosure: G.R Anderson Jr. was my instructor for an internship with MinnPost.com)


Ah, the college years. The time in our lives where we’re encouraged to ask questions, be selfishly introspective and grasp at what we want to get out of life. Sounds pretty hackneyed, but query any liberal arts student as to the top five things they hope to get out of the college experience, and chances are something derivative of the phrase “finding out who I am” will make the cut. And, by golly, being memorable and quirky could very well help forge connections that could springboard you into the next stage in the game.
After thinking long and hard, we came up with our current project: “The Pregnancy Drop.” The goal of our project was to find out whether college students were more likely to help a pregnant woman gather her fallen things than a non-pregnant woman.
Where 21st Avenue ends across from the Pioneers and Soldiers Memorial Cemetery stands the Green Institute. This last stop destination conceals the center of environmental activism in Minnesota. The neighborhood surrounding the Institute is America: a hybrid of industrial, residential, and business life forming one community. Here reside the elements that compose human civilization and simultaneously endanger it. In the middle of this quintessential American landscape you’ll find explorer Will Steger, best known for evading it.
His passion for the environment was apparent. This was a man who had left the comfort of his secluded home in the wilderness of Ely, Minnesota for a busy life of presentations, conferences, and speeches in Minneapolis. The sights he has seen throughout 45 years of polar exploration feed his determination. The places he has trekked have been irrevocably damaged; such as the three Larsen ice shelves on the Antarctic Peninsula that have disintegrated in the past ten years, and the Arctic sea ice that decreased by 60% in 2007. He is driven by a need to share what he has seen in hopes that it will spark change.






