Rock-It Delivers Your Eats and Needs On Bike

Illustration by Jennifer Yelk

Illustration by Jennifer Yelk

Local bicycle delivery service will transport anything to Minneapolis residents

As Minneapolis moves in and out of the throne for the Nation’s No. 1 Bike City, delivery bicyclists are braving the Minnesota streets in growing numbers. Although the most notorious couriers on campus display a Jimmy John’s logo, one local business has expanded its bike-powered delivery service beyond sub sandwiches.

“Bike deliveries are faster and more efficient than car deliveries, it’s just more versatile when traffic is backed up or when there’s a snowstorm, the car delivery has a two hour window now instead of the bike delivery’s 45 minutes window.”

Rock-It is an on-call delivery service in Minneapolis that works entirely on bikes, delivering anything from groceries to alcohol to tissues into homes and offices around the city. Every day between 7 a.m. and midnight, Rock-It’s bikers travel between zones as north as Audobon Park to as south as Lake Harriet, including all of the U of M campus area.

David Smith, an avid Minneapolis cyclist and a courier for Rock-It, explains the practicality of delivering by bicycle. “Bike deliveries are faster and more efficient than car deliveries,” Smith said. “It’s just more versatile when traffic is backed up or when there’s a snowstorm. The car delivery has a two hour window now instead of the bike delivery’s 45 minute window.”

Although the Rock-It crew receives many personal calls, their partnership with multiple local restaurants such as Glam Doll Donuts and World Street Kitchen has made food delivery their most popular department.

“When people call a place like World Street Kitchen, their order is taken, entered into an online system, and we are responsible for delivering it within 45 minutes,” Smith said.

The most obvious argument against the preference of bicycle deliveries is their ability to transport items without harm, yet this argument has been easily deflected with the invention of Trash Bags, a local company that creates backpacks specifically designed for bike couriers.

“Trash Bags are really large, waterproof backpacks that keep things from spilling or moving around,” said Smith. “We’re delivering hot food and, because of its design, when it gets there, it’s hot.” The packs are also extremely customizable, having multiple options for pockets, holsters, slots, and handles.

Beyond the specialized backpacks and speed advantages, the founders of Rock-It credit their business pursuits to a commitment to the environment. They pride themselves, much deservingly, in not using a drop of petroleum in their shipments. Rock-It hopes to set an example and are committed to permanently changing the way we move products around in our city.

To try out this marvel of a business, orders are completed on the Rock-It website with a delivery fee of $8 within a zone and $12 between zones.