“Make America Crip Again”
Since he entered the gangsta rap scene in the 90s, West Coast legend Snoop Dogg has rolled out the blue carpet time and time again, unapologetically identifying as a member of the Rollin’ 20’s Crip Gang of Long Beach, California. On Oct. 27, Snoop Dogg embraced this identity yet again when he released his 16th studio album, titled “Make America Crip Again”.
The Doggfather’s latest project is a play-on words of Donald Trump’s campaign slogan “Make America Great Again.” The album cover depicts a blue hat rather than a red hat, and the songs themselves proclaim lyrics that support the people, rather than the president.
Some have criticized the title of Snoop Dogg’s new album because they believe that it encourages gang violence. However, the Doggfather views his gang affiliation very differently. With features from Chris Brown, O.T. Genasis and others, as well as producers Kid Capri and Dam Funk, there are references to the Black Panther movement throughout the album.
The title track, “Make America Crip Again,” takes a critical look at America today from the eyes of a minority. “3’s Company” glamorizes the good in being a gangster. “My Last Name” honors black love, such as Jay-Z and Beyoncé, and Michelle and Barrack Obama. Perhaps more importantly, it honors Snoop’s wife, Shante Broadus, with whom he has been married for almost 20 years.
Collectively, “Make America Crip Again” is not just timely, but also timeless. By incorporating people and places from his life, Snoop created a stylish and sophisticated masterpiece full of cultural references that did not disappoint.