Usher Cologne
October 10th, 2007
By Archived Story
My primary concern with Usher’s new line of cologne, Usher, is that it’s self-titled. With a campaign slogan boasting its “undeniable masculinity with an underlying softness,” I feel like he should have attempted at a name. The smell is on point though. It’s familiar, but it’s got a unique smell after it’s settled in. I wouldn’t quite say fruity, but they weren’t kidding about the underlying softness, and I enjoy that. Unfortunately, I’d prefer not to tell people I was wearing “Usher.” Celebrity colognes should always offer that alternative route. If you’re embarrassed to be wearing certain celebrity cologne, but enjoy the scent, there should be a second option. I’d have conjured a name more in tune with its tough yet gentle essence. Something provocative like, “To the Break of Dawn, for men.”
I give this cologne a 3 out of 5 on Carl’s celebrity cologne scale of seduction. Usher can purchased at all of your area Macy’s retailers.
